Project summary:

This partnership and the entire operation is set up to develop, diversify and integrate the tourism products in the area of well being, active and cultural tourism. It will build on existing offer, respecting resources and potentials of the target areas, add new contents, improve the quality of tourist services and align them with the new trends and market demands. Tourism offer will integrate complementary tourism niches (eco-tourism, cycling, hiking, wine and gastro, cultural, rural tourism) and upgrade them to the next level. Therefore, through the versatile partnership, new destination management platform will be created linking all key stakeholders within the targeted niches. Destination management travel agency will be organized and positioned at the target markets creating a sustainable business model. Thus, the main project objective is fully aligned with the priority specific objective of this Call. Panona net is through its goals and activities contributing to diversification and creation of integrated cross border tourism offer. Clustering and making tourism products, which are merging both cultural and natural heritage, will make significant contribution to the overall CB program results.

Main project outputs to be created:
1. An integrated CB map of wellbeing, active and cultural tourism offer
2. Market positioning plan for Panona tours
3. 9 New integrated tourism products
4. 9 specialized tourism events organized
5. Specialized destination management travel agency established
6. CB destination management platform