The project Innovative cross-border network of SMEs – CB NET was selected for financing within the EU programme of Cross-border Cooperation Croatia-Serbia. The applicants of the project are the Open University Subotica and Business Incubator BIOS, while partners are the City of Subotica and the City of Osijek.


The general objective of the project CB Net is to achieve sustainable economic development in the cross-border region through efficient use of economic potentials of the region.

Specific objectives of the project are the development of business cooperation, trade, competitiveness and export of companies in the cross-border region with the use of modern technologies as well as with specific education.

ACTIVITIES
Study of export potentials – the Study will give a precise picture for SMEs in the cross-border region on the requirements of the European consumers’ market. The Study will also serve as basis for calculation of costs connected to product delivery all over the globe.
Manual for small exporters – the information collected during the preparation of the Study will be published in the form of a manual, which will give an insight to the potentials of export of products ordered via internet, with special emphasis on the European market, and postal distribution.

Education on business through internet (will include 8 seminars):

• Legal framework for export in Croatia
• Legal framework for export in Serbia
• E-trade in Croatia
• E-trade in Serbia
• How to successfully design a product
• Internet promotion and marketing
• Guerrilla marketing for export oriented companies
• EBCL

Indirect advisory services – during project implementation advisory services will be available on the potentials of business through internet, export potentials as well as other topics that support the development of SMEs.

4 thematic workshops – during the project implementation 4 thematic workshops will be organized with the aim to connect SMEs in the cross-border region and to exchange experiences in the following fields of business:

•  Web marketing
• Possibilities and use of web platform
• How to sell through internet – procedure from order to delivery
• Organized cluster advantages

WEB platform – specialized web page enabling entrepreneurs to easily present their products through internet, receive offers from potential buyers, ensuring payment, etc. With other words, this tool will enable enterprises to sell their products all around the world.
www.cbnet-shop.com

WEB promotion – promotion secures visibility of all products introduced on the web platform. With structured targeted campaigns enabled through internet, the desired consumers will be reached and by that the sale of the companies involved in the project will be raised.
4 fairs – the concept of supporting small and medium sized enterprises and the companies that are involved in the project will be presented on minimum 4 fairs that will be held in the region.